Membership benefits
My 2009/10 Melbourne Victory membership brochure arrived in the mail today and it’s pleasing that Melbourne didn’t go down the path originally chosen by Brisbane Roar with only marginal increases in membership prices. With three extra home games this season the price of a General Admission has only risen $10 from $185 to $195.
That’s not the only benefit as they also introduced a “Reward & Recognition Program” which I reckon is a great idea to reward members and takes a leaf out of AFL membership packages.
In conjunction with our five-year anniversary, we have launched a new Reward and Recognition program, acknowledging members for consecutive years of commitment, and ensuring greater rewards for their support.
For every consecutive year of membership, your loyalty level will increase. However, your loyalty status will revert back to the equivalent of a first-year member if you lapse.
The Reward and Recognition program currently has four loyalty levels - White, Blue, Silver and Gold - and applies to all Adult, Concession, Student and Junior members who purchase a game day membership each year.”
The brochure also gives a hint to how the seating at the Melbourne Rectangular Stadium will work with a priority model being used. Also of benefit to members is a 10% discount to all ACL matches and any international friendlies, like the upcoming game against Fulham. So overall it appears the Victory have done the right thing by their members.
Now I just have to find that $195 somewhere.
Tags: fulham, melbourne victory
May 21st, 2009 at 9:16 pm
Hi Neil
Main issue for the Roar is that every year they loose mega dollars on the stadium. Melbourne, after narrowly avoiding financial failure - with FFA help - in season 1, is now in a very sound poistion. And makes mega dollars on its stadium.
May 21st, 2009 at 9:44 pm
I would hardly say that Melbourne makes mega dollars on it stadium. It just doesn’t make a loss on the very good deal that it has with the stadium owners, much to the chagrin of the many AFL clubs.